Shannon Willoby is a freelance writer and editor with more than a decade of experience creating high-trust content across marketing, technology, and consumer education.

She’s worked with leading brands such as Semrush, Backlinko, Chewy, PetMD, and Angi, where she specializes in transforming complex topics into clear, actionable guidance.

At BHG Financial, Shannon supports editorial quality assurance, collaborating closely with subject-matter experts to ensure content reflects BHG's commitment to responsible, consumer-focused lending.